Colgate Sensitive Toothpaste Multi Protection 110g

Developed to be gentle on your teeth and gums. The formula relieves tooth sensitivity with regular use, whilst also providing everyday protection for healthy teeth and gums. It also provides proven protection against cavities, plaque and tartar whilst improving your gum health and freshening your breath. Where does sensitive tooth pain come from?- As gums recede, parts of your teeth that aren't protected by enamel become uncovered. - This leads to exposed dentine with thousands of microscopic pathways leading into the tooth's nerve centre. - When teeth make contact with something hot, cold or sweet, sensations are carried directly to the nerves, causing painful tooth sensitivity. offers clinically proven sensitivity relief for complete protection, it also fights cavities and plaque, shields against tartar build up and improves gum health. Contains active ingredients potassium citrate and sodium monofluorophosphate. Also contains zinc citrate trihydrate. ALWAYS READ THE LABEL. FOLLOW THE DIRECTIONS FOR USE. IF SYMPTOMS PERSIST, TALK TO YOUR HEALTH PROFESSIONAL.