Colgate Toothpaste Sensitive White 110g

Developed to be gentle on your teeth and gums. The formula relieves tooth sensitivity with regular use, whilst the gentle whitening system lifts away surface stains and contains tartar fighting ingredients for shiny white teeth. It also provides proven protection against cavities and helps remove plaque whilst freshening your breath. Where does sensitive tooth pain come from?- As gums recede, parts of your teeth that aren't protected by enamel become uncovered. - This leads to exposed dentine with thousands of microscopic pathways leading into the tooth's nerve centre. - When teeth make contact with something hot, cold or sweet, sensations are carried directly to the nerves, causing painful tooth sensitivity. Contains active ingredients potassium citrate and sodium monofluorophosphate. Also contains zinc citrate trihydrate. ALWAYS READ THE LABEL. FOLLOW THE DIRECTIONS FOR USE. IF SYMPTOMS PERSIST, TALK TO YOUR HEALTH PROFESSIONAL.