Loreal Paris Superior Preference, #10.21 Alaska, Very Light Pearl Blonde. Fade-resistant colour, superior shine. Long-lasting conditioning colourant protects colour shine - wonât dry out.
Superior Preference has been improved. Still the same sophisticated colour with perfect grey coverage, but with a new shine enhancing conditioner and 20% more colour.
Fade-resistant colour technology:
An innovation from the Loreal laboratories Preference Patented Fade-Resistant Colourants, ensures a colour that doesnât fade and a superior shine. The colour stays truly beautiful, shinier for longer. No dullness. No flatness.
New shine-enhancing conditioner:
A new multi-application shine enhancing conditioner (up to 5 luxurious applications), to help keep in first-day colour radiance and shine. With rich conditioners, and a UV Filter, to leave your hair radiant and protects it from getting dry.
Superior colouring experience:
20% more product for a more perfect colour result. A colour gel technology with a luxurious scent that doesnât drip. Professional quality gloves with fit your hands.
Alaska has a lightening strength much superior to that of other shades, but it is not a pre-lightening shampoo. A very light blonde result will be obtained only on hair that is naturally fair. Never use Alaska after pre-lightening your hair.
Loreal has almost 100 years of experience at the forefront of scientific research and development in hair colouring. We are continuously listening to womenâs needs worldwide and are committed to offering them the most luxurious colouring experience combined with the latest technology and the widest colour choice. As the worldwide No1 in hair colourants, you can be confident the Loreal better understands your needs and consistently delivers expert quality and results. Expert colour quality formulated for you.
Permanent hair colour.
How long will it last?
Superior Preference is permanent, so it will gradually grow out. Does not wash out.
Grey coverage?
Covers all grey hair. If you have more than 50% grey, your result will be slightly lighter looking than the hair colour shown.
Application on coloured hair?
Yes. If you wish to use a colour thatâs lighter than your current colour, you may need to use Loreal Super Blonde pre-lightener first.
Texture:
Gel.
Development time:
30 minutes.
The carton contains:
1 bottle of colourant
1 applicator bottle containing the developer
After Colour Conditioner (up to 5 applications)
Instruction leaflet and professional quality gloves.
For more information visit the product website: http://www.lorealparis.com
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